FREELANCE B2B MARKETING CONSULTANT
Find me on  or email carla@freedommarketingco.co.uk

Powerful B2B Marketing Solutions For Hungry, Enterprising Businesses.

Specialist marketing services for those selling to businesses.

  • Flexible access to services & skills
  • Leverage years of B2B expertise
  • Specialist marketing for the IT channel and SMBs
  • Building trust & authority for your brand and offering

Freedom Marketing has the experience and expertise your company needs to succeed in a B2B marketplace.

Has Anyone Ever Told You How Special You Are?

When you’re a business selling to other businesses there are a range of challenges and protocols to follow that you’ll not encounter in the B2C space. In the B2B arena you can’t afford to deal with a just any marketing company, you need a company with specific knowledge and experience in the B2B space.  Put simply, working with a specialist B2B marketer means you get to leverage all that existing knowlegde and expertise to progress a lot faster than you otherwise could.

A professional B2B marketer knows all the right strategies to use, all the tactics that work, and understands the best platforms to use and how to leverage them for optimum results.  A B2B specialist will speak the right language to the right people and understand exactly what needs to be done to bring your products or services to market with minimum fuss, and for maximum ROI.

Courting Your Tribe

Ever find you’re talking to a crowd? In B2B there is always more than one person you need to win over. Decision making units include many stakeholders. Work with someone who can make them all fall in love with your offering with tailored messaging.

B2B SALES CYCLES

This isn’t a one-click purchase (most of the time). B2B marketing and B2B sales requires a deep understanding of often complex and nuanced sales cycles. The buyers’ journey is longer than a quick visit to ASOS. With all the moving parts, you need to leverage the right expertise.

Sizzling Hot B2B Content

Your content needs to punch through the noise and it’s a very particular type of content you need for the B2B space. I can help you with specialist reports, white papers, case studies and all the other collateral you’ll need to position your brand and your proposition against your competitors.

Account-based Marketing

Everyone has that ‘one account’ they’d love to close, right? Account Based Marketing is a sales and marketing collaboration used specifically in B2B. It enables businesses to target specific accounts. I help you identify businesses in your sweet spot and craft unique, focused campaigns directed at the accounts you want to close – so draw-up that golden list!

Must-Attend B2b Events

Serious movers & shakers are meeting their audience. Whether that is face-to-face or online. What better way to get to know your market? It’s more personal and more intimate. B2B events are special and need careful operational and creative planning, everything from content to guests and recruitment to follow ups.

You! You're The Expert

In B2B sales, success often comes down to brand trust, especially with big ticket items where buyers stake their professional reputation on a change of product or service.  In a B2B environment your marketing needs to position you as the authority, the leading expert in your niche – and even challenger brands can achieve this.

Freedom Marketing Specialist Expertise

Jack of all trades? Not here. Freedom Marketing specialises in marketing for specific industries.

Technology & IT Channel Marketing

Your proposition plus my expertise means you can hit the ground running, accelerating your time to value.

  • Leverage years of marketing experience within technology & the IT channel.
  • Work with an industry pro that speaks your lingo (I’m fluent)!
  • Choose a marketing resource that understands tech and the dynamics of the channel.
  • Take advantage of a unique perspective – I’ve worked for vendors, resellers and distributors.
  • Partner with a marketing specialist who knows how to take a complex technical idea and turn it into a winning brand story.

Read on to find out more about how Freedom Marketing helps tech vendors, IT resellers and distributors stand out with dedicated industry-focused marketing strategies.

Marketing for Technology
Marketing for Technology & the IT Channel
Marketing for Technology & the IT Channel

Technology & IT Channel Marketing

Your proposition plus my expertise means you can hit the ground running, accelerating your time to value.

  • Leverage my years of experience within technology & the IT channel.
  • Work with an industry pro that speaks your lingo (I’m fluent)!
  • Choose a marketing resource that understands tech and the dynamics of the channel.
  • Take advantage of a unique perspective – I’ve worked for vendors, resellers and distributors.
  • Partner with a marketing specialist who knows how to take a complex technical idea and turn it into a winning brand story.

Read on to find out more about how Freedom Marketing helps tech vendors, IT resellers and distributors stand out with dedicated industry-focused marketing strategies.

Marketing for Technology
SMB Marketing Freedom Marketing

Small & Medium Sized Businesses (SMB)

Have you ever wished your business could leverage the best marketing expertise but on a flexible basis?  That’s what Freedom is all about!

  • Flexible packages. No long term commitments – just high-impact marketing support when and where you need it most.
  • Gain the advantage of marketing strategies and tactics specifically designed for SMBs in the B2B space.
  • Promote the right content to the right people on the right platforms at the right time.
  • Benefit from my thorough understanding of the dynamics of B2B markets.
  • Ramping-up for maximum results from your resources – meaning more bang for buck and the best ROI.

See how I help small and medium sized businesses with their B2B marketing needs, offering flexibility and the extensive experience you need to win.  

Marketing for SMEs
SMB Marketing Freedom Marketing

Small & Medium Sized Businesses (SMB)

Have you ever wished your business could leverage the best marketing expertise but on a flexible basis?  That’s what Freedom’s all about!

  • Flexible packages. No long term commitments – just high-impact marketing support when and where you need it most.
  • Gain the advantage of marketing strategies and tactics specifically designed for SMBs in the B2B space.
  • Promote the right content to the right people on the right platforms at the right time.
  • Benefit from my thorough understanding of the dynamics of B2B markets.
  • Ramping-up for maximum results from your resources – meaning more bang for buck and the best ROI.

See how I help small and medium sized businesses with their B2B marketing needs, offering flexibility and the extensive experience you need to win.  

Marketing for SMEs

Flexible Marketing Support

Whatever your starting point, Freedom Marketing glides effortlessly into your organisation wherever it’s needed the most.

So how do we work together? Well, it’s up to you. Freedom Marketing is all about flexibility. The chances are you’re considering working with an external resource because you have a very specific requirement. I will bridge the gaps between your products, services and their marketplace, connect them all together and slot-in seamlessly wherever I’m needed the most, so..

If you already have a marketing plan but gaps in resources, I can help with execution and delivery. Likewise, if you need help with creating or fine tuning your overall strategy, I’m here for you too – let’s get the show on the road!

Strategic Support

Are you starting from the ground-up or do you just need a fresh pair of eyes to review your current marketing strategy? As a fully qualified marketing professional, up to date in current marketing practices and trends, I can provide a complete marketing audit and/or translate your overall business objectives into a killer marketing plan – just give me a call!

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Strategic support services:  Deep-dive marketing audits, strategy review, strategy creation, marketing function set-up, marketing planning, content and campaign planning.

Tactical Support

Tactical marketing is where we get to the real nitty-gritty and dive deep into the trenches!  This is where we execute the strategy and ensure all the required activities are performed to the highest standards to deliver the optimum results. I can help you with a selection of tactical deliverables, usually on a set retainer basis for ease of planning.

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I can design and execute:  email campaigns & automation, content creation, communications & database management, demand generation, search marketing, re-engagement, loyalty campaigns, enablement, training and event management.

Consultancy Projects

Do you have a one-off project or a bespoke requirement? Maybe you just need a chat to bounce some ideas around? Feel free to give me a call and let’s thrash it out! No matter how weird or wonderful you think your requirements are, just get in touch – I’m very creative and always up for a challenge!

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The world is your oyster! I offer consultancy, fixed one-off project-based support or whatever you need from a marketing expert. If you can dream it, together, we can probably do it!

Whatever your goals, whether it’s more leads, brand building or retaining more customers, I’ll put together a tailored package to get you where you need to be.

Call Freedom Marketing today 07746 147 790 or
Contact me here!