B2B Marketing Services

I work with technology companies and small and medium enterprises in the B2B space. I can help you maximise your returns with a flexible no-fuss approach tailored to your specific requirements.

No matter what your industry or goals might be, the discovery and planning processes behind the magic remain the same. So, whether you’re looking for a strategic overhaul or help with improving campaigns for some hard-hitting results, take a look at the ways in which I can help you smash through your mission objectives like a freight train going at a stack of dry Weetabix.

Strategic Marketing Support

 Strategic-level consultancy allows you to take a step back and review your overall marketing function. Is your existing marketing strategy getting you to where you need be or perhaps you’re just starting out? I can help you uncover new opportunities, mitigate against potential risks and help you achieve your full market potential.

  • 1. Benchmarking & Analysis

    WHERE ARE WE NOW?

    Audit of the current landscape, internal & external forces likely to impact your business (now & in the future).

  • 2. Objectives

    WHERE DO WE WANT TO BE?

    Translating business goals into marketing objectives.

  • 3. Strategy

    HOW ARE WE GOING TO GET THERE?

    Armed with our audit and objectives we create a winning strategy to achieve your goals.

Uncover valuable market insights. Create marketing strategies in-line with your business goals.

Tactical Marketing Support

Typically, tactical support is provided on a retainer basis and includes a mix of deliverables on a month-by-month basis. Like most things in life, consistency wins, and a small monthly retainer will provide you and your organisation with an easily scheduled, steady and dependable way to amplify your business. Our agreement is free from long, complicated contracts and is often much more economical then on-boarding new in-house staff.

  • 1. Tactics

    COMMUNICATING OUR PROPOSITION

    When, where & how will we reach & influence our target audience? Making decisions on platforms, publications, events and formats.

  • 2. Battle Plan

    SCHEDULE & COMMS PLAN

    This is our action plan and includes all communications, scheduled content, events and all the juicy stuff.

  • 3. Measurement & Data

    RESULTS & REFINEMENT 

    Define what success looks like, measure the results, then fine tune the campaign – more data means more opportunities to refine.

Social media marketing

Social media is one of the most important places to build your brand, and for B2B, platforms like LinkedIn can be a gold mine.

Email marketing & automation

Email marketing is still one of the most powerful and effective ways to build relationships with your audience and provide value.

Content & copy writing

Writing copy and creating all the sales and marketing collateral to support your campaigns and brand presence both on and off-line.

CRM & database management

You need a fully engaged database of customers and prospects. Make sure your marketing lists are working.

Marketing campaigns

Account-based marketing, demand-generation, acquisition, retention and loyalty campaigns.

On & offline events

Events are a great way to get in front of your audience and show them who’s the daddy!

Organic search

Be visible and enticing wherever your customers and competitors are showing up.

Training

Bespoke training programmes for small groups or 121 with individuals.

Content & copy writing

Writing copy and creating all the sales and marketing collateral to support your campaigns and brand presence both on and off-line.

CRM & database management

You need a fully engaged database of customers and prospects. Make sure your marketing lists are working.

Social media marketing

Social media is one of the most important places to build your brand.

Email marketing & automation

Email marketing is still one of the most powerful and effective ways to build relationships with your audience and provide value.

Marketing campaigns

Account-based marketing, demand-generation, acquisition, retention and loyalty campaigns.

On & offline events

Events are a great way to get in front of your audience and show them who’s the daddy!

Organic search

Be visible and enticing wherever your customers and competitors are showing up.

Training

Tailored training programmes for small groups or 121 with individuals.

Whatever your goals, whether it’s more leads, brand building or retaining more customers, I’ll put together a tailored package to get you where you need to be.

Call Freedom Marketing today 07746 147 790 or
Contact me here!