Have you ever felt like your industry has its completely own language? Are you finding it hard to be understood when speaking with marketers from outside?
When hiring in-house, recruiters often look for industry experience, so why not extend that to your third-party suppliers too? Ideally you need a marketer that brings both B2B experience AND specialist channel marketing knowledge to the table. Enter Freedom Marketing..
Having worked for IT distributors, technology vendors and resellers in many capacities over the years, I bring a 360° perspective to your marketing challenges. By leveraging my expertise and support you can bypass lengthy learning curves and hit the ground running with your next marketing project in record time.
Accelerating Businesses In Technology & IT
There are many reasons why I love what I do. Being totally immersed in a subject is one of them. To know something inside-out, upside down and to be an expert makes things easy and most of all enjoyable. For me, the technology space, B2B marketing and the IT channel are my specialist subjects and that’s what brings you the most value.
CYBER-SECURITY | WI-FI & NETWORKING | WIRELESS CONNECTIVITY | POINT-TO-POINT | IoT | SaaS | UPS | CAPTIVE WI-FI | DISTRIBUTORS | RESELLERS | VARS | VENDORS | START-UP | ESTABLISHED BRANDS
Marketing Services For Technology & The IT Channel
Freedom Marketing provides full-funnel marketing services for vendors, resellers & distributors. Much like with marketing to businesses, there are a range of activities that are unique to the IT channel too, so working with a specialist with experience in both is essential.
I can help with everything from setting up enablement programmes to aquiring marketing development funds, from curating specially targeted copy for your website to creating those killer battle-cards that highlight your USPs to ensure your products and services stand out.
Freedom Marketing will help you to attract and support more partners. I can help you lunch new products, organise and throw the perfect partner-day event and much more. It’s all about supporting you to grow your business.
Strategic Marketing Services
Uncover valuable market insights. Create marketing strategies inline with your business objectives.
Deep-dive marketing audits
Just like leaving the house, you have to know where you are now and where you’re going, otherwise it’s impossible to work out how to reach your destination. I provide deep-dive audits that include an in-depth analysis of anything that could impact the success of your business both now and in the future. This includes your marketplace, your customers, competitors, suppliers and any other new contenders in your space.
Together we will review your business goals, internal resources, skills, systems & processes and from there, examine current gaps, weaknesses, strengths and opportunities. The audit will also provide a thorough and detailed understanding of market forces & capabilities, and uncover the insight required to craft a killer winning strategy.
Go-to-market strategy
How will you position yourself in the market against your competitors? What do your customers really want and need? How should you reach them and what should the messaging be? Can you leverage any existing strengths or weaknesses?
A well planned strategy adds the flesh to the bones by taking your business goals and translating them into solid, achievable marketing objectives and a clear plan of execution.
Business function set-up
Maybe you’re a young business looking for support in setting up your marketing department? I can do this for you. With a ton of experience working with early-stage start-ups and businesses with low-maturity marketing functions, I know how and what is needed. From the in-house skills you need, to your tech stack and all the processes behind it. I can even help with team recruitment.
Marketing planning
Planning your activity and communications. Most channel businesses schedule in quarterly sprints. I will identify the best places for you to be, the right time to be there and the right messaging. All that’s left for you to do each morning is wake up, get up and follow the plan – or have me execute the plan for you – it’s up to you!
Tactical Marketing Services
The activities that will enable you to smash those strategic objectives.
Social media marketing
Social media is one of the most important places to build your brand. In the B2B space, platforms like LinkedIn are now used not only for connecting, but also for researching and influencing. Your audience is already building an affinity with brands on these platforms well before they even have a need to buy. I offer modern marketing techniques to leverage the power of this influential platform.
Email marketing & automation
Email marketing is still one of the most powerful and effective ways to provide value and build relationships with your audience; however, going at it without a plan of action can lead to sporadic and time intensive communications that are neither effective or efficient. Like achieving almost everything in life, consistency is key. I build email campaigns that are designed to delight, educate and entertain your audience, sparking the inspiration they need to take action.
Content & copywriting
Tech can often seem complex and even a bit too nerdy to the casual observer. I’m an expert at taking complex concepts and making them accessible. I focus on the benefits and outcomes and can turn a boring list of technical specs into a highly desirable proposition that will get your audience drawling like a baby gnawing on a rusk.
Battle cards, lead assets and sales & marketing collateral
Battle cards, lead assets and marketing collateral are all ways to highlight your awesomeness and technical prowess. I can help with creating the content and designing and producing the final assets ready for you to use in all your campaigns. The artwork files will be all yours.
On & offline events
Get in front of your audience either online or face-to-face and do what you do best – present your proposition, shmooze and work the room. If you need a partner that can pick up all the other heavy lifting involved in making this happen, then look no further! From planning the dates, venues or platforms, the speakers, and the content to marketing and following ups, I can provide you with an end-to-end service.
Demand generation campaigns
B2B buying has changed. Did you know that only 5% of your addressable market has a need and is ready to buy at any one time? What are you doing about the other 95%?
Demand generation campaigns are designed to get in front of your ideal customer profile (ICP) and romance them. Just like courting, you don’t go for first-base on the first date – there’s a bit of work to do. Make sure you’re first on the list when your customer is in the market to buy.
Loyalty & MDF partner programmes
What can I say? Marketing Development Funds are obviously every marketers most favourite thing in the whole wide world! Whatever part of the channel you sit in, whether you are a reseller or distributor looking to make that killer application for funds, or you’re a vendor looking for a steer on programme management, speak to me. I have experience in these programmes from all perspectives, from vendor to reseller to distributor.
Organic search marketing
It’s important to make sure your brand has a presence wherever your customers might be hanging out. What are your competitors doing on Google? Are they paying for ads? You need to show up wherever they appear and more than that, make sure your snippets and links are more enticing than theirs.
Freedom Marketing has its own proprietary tools for industry competition analysis and SEO performance tracking. I can uncover new opportunities and low hanging fruit in your niche for you to extract maximum value from your most important brand asset – your website.
Partner enablement
How can you best support your channel and grow more revenue opportunities? I can help you craft high impact campaigns and provide the collateral your partners need to confidently go-to-market with your products or services.
Whatever your goals, whether it’s more leads, brand building or retaining more customers, I’ll put together a tailored package to get you where you need to be.
Call Freedom Marketing today 07746 147 790 or
Contact me here!